Starting a restaurant is a wonderful endeavor! It’s challenging and exciting, but you need to make sure you do not get too caught up in that excitement that you forget some really important factors. Maybe you’ve thought it over and know exactly how you want everything, but in case you’ve forgotten something, here are five key elements to consider.
Brand Direction
Before you make any major decisions, you should decide on a brand direction, and maybe hire a brand consultant if you feel it’s necessary. This person will do research about your prospective patrons and help you brand your business accordingly. They will guide you in the right direction to reach the people you want at your restaurant. Many following decisions will be based on the brand you and your consultant choose for you.
Branding as well as Social Media updates will inform your identity.
Food Options
Who is your target audience? Should you have a large menu to please everyone’s taste buds, or do you want something simpler to please your guests with an easier decision-making process? In making these decisions, you’ll have to determine a food budget. You should also decide what you’ll be “known” for. Will you be known for your succulent seafood or your warm, creamy soups?
Menu Design
What about menu aesthetics? Are you wanting something up-scale or maybe something a little more retro? See, there are lots of ideas to consider here! Here are some design ideas:
This menu is brightly colored and enthralling. It’s very visually stimulating, perfect for lunch or dinner.
This menu is easy to navigate. The pictures pull the customers’ eyes to page, allowing them to make an easier decision. You could picture your signature meals at the tops of the pages.
This menu has a modern, up-scale feel about it.
Interior Design
Unless you have a knack for design, you may want to consult an interior designer. Even if you know what you want your restaurant to look like, a professional will be able to help you execute your plans more efficiently. An interior designer will also be able to tell you what will look best to your customers. Here are some design ideas:
A simple design, like this one by Minas Kosmidis, with white wooden floors and a homey feel.
A cozy, inviting design, like this one by Golucci International Design, with a modern splash.
A corporate design, like this one by DesignLSM. This is a place you would take someone you’re trying to impress!
Employees
While you may not be that far into the game yet, it’s never too early to begin prospecting. In order for a restaurant launch to be a success, you need a strong staff. Think about what who you want representing your restaurant. Do you want a younger, more fun staff, or do you want employees who are a little more refined? Also, think about appearance. What uniform will best correlate with your restaurant brand?
For help launching your new restaurant, contact us! We are here to serve you, so you can serve us!