A good restaurant brand doesn’t just happen. Rather, it is the result of meticulous attention to detail, expert storytelling, and a consistent effort to innovate with every decision. Best-in-class restaurant branding is smart, customer-centric, and can be easily interpreted throughout the interior environment of a restaurant.
With the right strategies, help from a professional designer, and a dedication to enhancing the customer experience, your restaurant can portray its unique brand in a bold way.
Why is Branding So Vital for Overall Success?
Branding is much more than the logo on your menus and your exterior sign. It is a careful weaving of minor details that align with your restaurants underlying mission, values, and concept. There are various factors that define a good restaurant brand, with the key concepts being:
Your restaurant’s menu: The type of cuisine that you serve may be the most obvious way of defining your brand for your customers. From the font you choose to the way that you describe your food options all tie into your larger brand. For example, if you’re a casual dining establishment, you may consider wording your menu in a “humanized” way, so that it sounds like the menu itself is having a conversation with you.
When designing your menu and the type of food that you offer, make sure that it is streamlined to your concept. Busy menus with too many options can be confusing for customers or create a perception of messiness.
Your restaurant’s name: When we think of branding, the name and logo of your restaurant is often the first thought of restaurant owners or operation managers. Your name is the gateway into your concept; without a clear name, decoding your offerings is near impossible for an outsider. A professional designer would encourage you to choose a name that is simple, easy to say, and clear to read.
Presentation: Good restaurant branding includes creating an ambiance that fits your concept and creates an atmosphere suited to your customer’s expectations. If you’re opening a fine dining establishment, it’s important that your utensils and furniture are high-quality, background sound is soft and soothing, and that your lighting is moody to create an intimate dining experience.
Service: In the same way that presentation of your built environment is vital to good branding, service that matches your concept is critical. Service differs between restaurant typologies, and once again, should match customer’s expectations upon walking in. Traditionally, fast-food restaurants only have service staff behind the counter, while high-end dining establishments are met at the door by a staff member dedicated to providing them with impeccable service.
All of the above facets of a restaurant come together to create an overarching brand that is accessible to your customers and functional for you. As a restaurant owner or manager, it’s your responsibility to create a brand that sets you apart from the competition.
If you’re interested in partnering with an experienced design studio to cultivate an engaging restaurant brand, get in touch with us today.
Giving a physical structure a makeover is a hefty undertaking. A restaurant renovation entails a mass of plans, dates, and money. Therefore, a talented well-educated designer is needed. What is the designer cost?
A restaurant renovation has to be carefully thought out and methodically undertook. A restaurant renovation is based on the brand. The designer putting ideas and must-haves together has to know the brand inside and out to produce the wanted product. The design process can take a few pressing weeks to a year to complete.
AARONALLEN & Associates offers insight on renovating a restaurant with a design consultant that offers quality, not a cheap price. Restaurants are normally built to cost $85 to $300 per square foot.
…a 3,000 square foot restaurant can cost, on average, anywhere from $250,000 to $1,000,000 to build from the ground up. Using Allen’s 10% rule, design costs would take up $25,000 to $100,000 of total planned expenditures.
Keep in mind the renovation of a successful eating establishment depends a lot on equipment. If new equipment is needed, expect to pay $30,000 to $100,000. Assume the price of a walk-in freezer to be $10,000 to $30,000. Expect an exhaust fan to run $15,000 to $50,000. For other price tips, the article Average Cost of Restaurant Renovation. Restaurant.org offers a few more ideas to keep in mind for renovation success in the article Restaurant Remodeling: Arm Yourself for the Battle of the Budget.
With the amount of work and the excessive plans, an interior designer is an investment within an investment. Making sure they are well qualified and discerning will ensure a fabulous finished product.
For more information, feel free to contact us.
Starting a restaurant is a wonderful endeavor! It’s challenging and exciting, but you need to make sure you do not get too caught up in that excitement that you forget some really important factors. Maybe you’ve thought it over and know exactly how you want everything, but in case you’ve forgotten something, here are five key elements to consider.
Before you make any major decisions, you should decide on a brand direction, and maybe hire a brand consultant if you feel it’s necessary. This person will do research about your prospective patrons and help you brand your business accordingly. They will guide you in the right direction to reach the people you want at your restaurant. Many following decisions will be based on the brand you and your consultant choose for you.
Who is your target audience? Should you have a large menu to please everyone’s taste buds, or do you want something simpler to please your guests with an easier decision-making process? In making these decisions, you’ll have to determine a food budget. You should also decide what you’ll be “known” for. Will you be known for your succulent seafood or your warm, creamy soups?
What about menu aesthetics? Are you wanting something up-scale or maybe something a little more retro? See, there are lots of ideas to consider here! Here are some design ideas:
Unless you have a knack for design, you may want to consult an interior designer. Even if you know what you want your restaurant to look like, a professional will be able to help you execute your plans more efficiently. An interior designer will also be able to tell you what will look best to your customers. Here are some design ideas:
While you may not be that far into the game yet, it’s never too early to begin prospecting. In order for a restaurant launch to be a success, you need a strong staff. Think about what who you want representing your restaurant. Do you want a younger, more fun staff, or do you want employees who are a little more refined? Also, think about appearance. What uniform will best correlate with your restaurant brand?
For help launching your new restaurant, contact us! We are here to serve you, so you can serve us!
When you decide to open a restaurant, one of the first things you need to consider is how you want to brand your restaurant. What is it about your restaurant that sets you apart from every other restaurant in your area? Restaurant branding doesn’t just make you sit down and decide what’s special about your business. It also tells potential customers who you are.
Your logo is the first interaction your customers have with your restaurant. It should give them an idea of what to expect. What kind of “feel” should they expect from your restaurant? Is it a family restaurant? A bar and grill? Should customers be dressed up or dressed down? Your logo should give your customers the answer to those questions at a glance.
Tie your interior design to your logo. When customers step through your door, they should have the feeling that they already know what to expect from your restaurant. They’ve seen the logo; carrying it inside makes them feel comfortable and at home. Use the same colors in your restaurant that you do in your logo or bring elements of it inside to tie your interior design together.
Determine what you want your customers to say about you. What is it that you want to set your restaurant apart? When customers leave your restaurant, what do you want them talking about? Design your restaurant in such a way that your customers leave with that concept uppermost in their minds. Do you have a focus on customer service that can’t be beat? A family-friendly atmosphere that will have a couple on date night eager to come back with the kids? A particular dish that can’t be beat by any of your competitors? By focusing on this element, you’ll help your customers recognize it, too.
If you’re looking to build your restaurant’s brand from the ground up and not sure where to start, contact us! We’re ready to help with every step of the process.
Of all the start up business ideas, starting up a restaurant is among the top when it comes to creativity. After all, the sky’s the limit when it comes to your restaurant’s concept, and your menu is as creative and thoughtful as your head chef. If your thinking about starting up a restaurant, here are the top 5 things you need to consider to make sure your restaurant is a success:
- Concept: The most important element of your restaurant is the concept. This is one of those areas that appears deceptively easy, but the reality is this requires a lot of thought and research. You want to make sure your concept is going to stand out among your local competition (i.e. avoid starting up an Italian restaurant if there are already an abundance in your area). You also don’t want to fall on the other extreme, which is developing a concept that is too avant-garde or otherwise “out there” that your local clientele just aren’t ready for. Do some research to determine what you can offer that is different from all the restaurants in your area.
- Work with a consultant: This goes hand-in-hand with the above step. Rather than take on the task of branding your restaurant yourself, hire a brand consultant to work with you to develop a strategy for branding your business based on your target audience and your goals for your restaurant. You’ll also want to work with a consultant for your interior design because, let’s face it, Your food can be the best in town, but you won’t get people in the door to try it without an inviting interior. Hire a professional interior designer who will work with your vision for your restaurant to develop an inviting design that will match your restaurant’s concept and encourage diners to come in. Designing your restaurant is one step that you shouldn’t take alone. A professional designer will have insight into current trends as well as what doesn’t work so that you can rest assured your restaurant’s design is unique but in line with current trends.
- Menu design: When people think of the menu, they often think just about the food on it. But how that food is organized and displayed is important for maintaining your concept. You want to make sure your menu is accessible and that its design makes sense within the concept of your restaurant. This is another step that can benefit from a professional eye who will already know what works and what doesn’t work, saving you time and money in the long run.
- Be accessible: Location is extremely important when it comes to opening a restaurant, and your success will largely depend on how easily people can get to your restaurant. It is important to strike a balance between the location (which brings you the foot traffic) and your overall budget. Without a high volume of traffic, your restaurant has little chance of getting people in the door. You also want to be accessible for your guests inside by having tables for large groups as well as tables for two. Your interior designer will work with you to develop an interior that flows while also including enough options for seating a variety of parties.
- Work with a head chef you trust and respect: Having unique quality food on the menu is one of the most important aspects of owning a restaurant, so you need to have a head chef that you trust and respect. Your chef will be responsible for overseeing the quality of the food and selecting menu options, so you need to hire someone who you believe will be able to create unique and memorable dishes that will keep people coming back for more. You also want to hire a chef who you trust won’t cut corners when it comes to food safety and quality control in the kitchen.
For more ideas on what you need to do before you start up your restaurant, contact us today!