As a budding young chef you have worked hard to make it to the top. As you go to open your new restaurant you have carefully considered each item on your menu to make sure it is crafted to your exacting standards of quality and taste. But have you spent the same amount of time considering the design of your new restaurant?
Why Design Matters
The famous Ohio State University study confirmed restaurateurs worst fears when it reported that 60% of restaurants fail within the first year and a dramatic 80% fail within five. While naturally it is important to produce food of the highest caliber, it is equally important to provide a setting that encourages people to stay, socialize, and eat in your one of a kind space. A recent study published by the UCF Rosen College of Hospitality Management on why restaurant fail lists decor as a key reason many new businesses fold. The study concluded that design failures directly contributed to a competitive and economic loss. Many restaurateurs are not equipped to design for a specific space and “architectural limitations were found to be one of the major factors in restaurant failures especially in urban settings, and some of the architectural limitations in restaurants have even resulted in the greater failure of the business.”
How Hiring a Designer Can Help Your Restaurant Stay Competitive
As the study shows, restaurateurs need to be aware of the specific benefits and limitations of the space they have acquired for their new restaurant. By hiring an interior designerwith the ability to utilize the architectural elements of your space, you can maximize your competitive edge with a restaurant that combines excellent food with a dynamic design. Architectural Digests agrees that a beautiful design can sell a restaurant in their article on the 10 Most Beautifully Designed New Restaurants. Entrepreneur Magazine also offers some Low-Cost Ideas for restauranteurs looking to plan a design on a budget.
If you are looking for an innovative designer to help make your one of a kind restaurant a success, contact openUU.