Making Restaurant Branding Work for You

By July 10, 2015Blog, Renovation Resources

When you decide to open a restaurant, one of the first things you need to consider is how you want to brand your restaurant.  What is it about your restaurant that sets you apart from every other restaurant in your area? Restaurant branding doesn’t just make you sit down and decide what’s special about your business.  It also tells potential customers who you are.

Your logo is the first interaction your customers have with your restaurant.  It should give them an idea of what to expect.  What kind of “feel” should they expect from your restaurant?  Is it a family restaurant?  A bar and grill?  Should customers be dressed up or dressed down?  Your logo should give your customers the answer to those questions at a glance.

Tie your interior design to your logo.  When customers step through your door, they should have the feeling that they already know what to expect from your restaurant.  They’ve seen the logo; carrying it inside makes them feel comfortable and at home.  Use the same colors in your restaurant that you do in your logo or bring elements of it inside to tie your interior design together.

Determine what you want your customers to say about you.  What is it that you want to set your restaurant apart?  When customers leave your restaurant, what do you want them talking about?  Design your restaurant in such a way that your customers leave with that concept uppermost in their minds.  Do you have a focus on customer service that can’t be beat?  A family-friendly atmosphere that will have a couple on date night eager to come back with the kids?  A particular dish that can’t be beat by any of your competitors?  By focusing on this element, you’ll help your customers recognize it, too.

If you’re looking to build your restaurant’s brand from the ground up and not sure where to start, contact us!  We’re ready to help with every step of the process.