A good restaurant brand doesn’t just happen. Rather, it is the result of meticulous attention to detail, expert storytelling, and a consistent effort to innovate with every decision. Best-in-class restaurant branding is smart, customer-centric, and can be easily interpreted throughout the interior environment of a restaurant.
With the right strategies, help from a professional designer, and a dedication to enhancing the customer experience, your restaurant can portray its unique brand in a bold way.
Why is Branding So Vital for Overall Success?
Branding is much more than the logo on your menus and your exterior sign. It is a careful weaving of minor details that align with your restaurants underlying mission, values, and concept. There are various factors that define a good restaurant brand, with the key concepts being:
Your restaurant’s menu: The type of cuisine that you serve may be the most obvious way of defining your brand for your customers. From the font you choose to the way that you describe your food options all tie into your larger brand. For example, if you’re a casual dining establishment, you may consider wording your menu in a “humanized” way, so that it sounds like the menu itself is having a conversation with you.
When designing your menu and the type of food that you offer, make sure that it is streamlined to your concept. Busy menus with too many options can be confusing for customers or create a perception of messiness.
Your restaurant’s name: When we think of branding, the name and logo of your restaurant is often the first thought of restaurant owners or operation managers. Your name is the gateway into your concept; without a clear name, decoding your offerings is near impossible for an outsider. A professional designer would encourage you to choose a name that is simple, easy to say, and clear to read.
Presentation: Good restaurant branding includes creating an ambiance that fits your concept and creates an atmosphere suited to your customer’s expectations. If you’re opening a fine dining establishment, it’s important that your utensils and furniture are high-quality, background sound is soft and soothing, and that your lighting is moody to create an intimate dining experience.
Service: In the same way that presentation of your built environment is vital to good branding, service that matches your concept is critical. Service differs between restaurant typologies, and once again, should match customer’s expectations upon walking in. Traditionally, fast-food restaurants only have service staff behind the counter, while high-end dining establishments are met at the door by a staff member dedicated to providing them with impeccable service.
All of the above facets of a restaurant come together to create an overarching brand that is accessible to your customers and functional for you. As a restaurant owner or manager, it’s your responsibility to create a brand that sets you apart from the competition.
If you’re interested in partnering with an experienced design studio to cultivate an engaging restaurant brand, get in touch with us today.
When starting a renovation project, figuring out the cost is one of the most daunting tasks. Estimating the renovation fee involved in remodeling your home, your office or your business can be stressful and make you want to tear out your hair. Thankfully, there are tools out there that can make the process easier.
Before starting your home remodel, you can estimate the cost your project by using an online remodeling calculator. Most calculators, like the one linked, will ask you for a few specifics regarding your project (is it a bathroom remodel? Kitchen? What’s the square footage involved?) and your ZIP code to give you general costs for your area. For instance, say you were doing a remodel of your 300 square foot kitchen. You want mid-range materials and appliances, and there’s some partial demolition involved. You happen to live in the Dallas/Ft. Worth area of Texas. The average cost would come out to be around fifteen thousand. You must remember though, that these numbers are including the compensation fees of the workers you’ve hired, not just the materials needed to complete the job. These calculators are often able to be used to estimate costs for businesses as well, so don’t think they can only be used for home renovations.
If you don’t want to trust a computer, however, than you can always look at the average prices of work and material in your area. You can generally expect to pay around $70 an hour for a carpenter, while a painter would be paid around $25 to $35 an hour. Electricians, if your job calls of one, can average between $70 and $90 dollars.
Cost of materials are generally simple to figure out by simply perusing the hardware and do-it-yourself stores in your area, such as Home Depot. Do some research on your contractor to find where they get their materials and how much they cost. Paying more than $2 per square foot of fiberglass insulation is much more than the national average, so make sure your contractor allows you to know the materials and costs as a way to keep track of where your funds are going.
Don’t forget to factor in costs that aren’t usual for simple renovations. According to the Houston Chronicle which recently posted an article about renovation costs:
Factors that can raise your costs include rezoning issues, seismic upgrading, installation of new air conditioning, exterior refinishing and the addition of handicapped-accessible entrances.
Knowing these costs ahead of time will help in your renovation cost estimation. Always be thorough in your checking of your home or business before your start your project, so you can anticipate additional costs ahead of time. However, as a buffer, try to put aside a small part of your budget for contingency: a just-in-case fund, for any unforeseen problems that may occur.
If you are planning a future remodel for you home, office or business feel free to contact us.
When it comes to furnishing your home or business, you have the option of using custom-made or ready-made furniture. Often, people don’t give enough consideration to the idea of decorating using custom furniture; there is a general perception that it is a costly extravagance. In truth, both types of furniture offer pros and cons, and it’s important to understand the differences fully before making a final decision.
Furniture which uniquely reflects your personality or business
While ready-made furniture may allow a degree of choices regarding color, styles, and fabrics, the most obvious advantage of having a custom-made piece is that it will be the only one of its kind. By working with a designer, you will be able to create something that is an accurate reflection of you, your home, or the business concept you wish to promote. A custom piece can blend seamlessly with your existing decor or make a bold statement and be a conversation piece.
The perfect fit and maximum efficiency
Two of biggest advantages of having something made for a given area is the flexibility you have in making sure it conforms exactly to the required size or shape and the ability to maximize the potential use of space.
Quality and durability
By commissioning a custom-made piece of furniture, you are not only able to contribute creatively, but you are also able to pick out all of the materials used. You have the final decision on the wood and fabrics utilized, and the result will be something of lasting quality. In contrast, ready-made furniture is often made using pressboard or plywood and will not have the same quality and durability as a custom piece. However, consider whether the furniture will be in an area of high traffic or have children or animals using it; in this instance, investing in something easily replaceable might be the best option. By its very design, ready-made furniture is also more lightweight and therefore easier to move.
Generally speaking, factory-produced, ready-made furniture will be available much more quickly, with wait times ranging from none to a couple of weeks, if you have selected a color or style not immediately in stock. Conversely, a custom-made item could take months or years depending on the popularity and schedules of the designer and carpenter. If your need is immediate, it’s clear that you cannot opt to wait for something to be custom-made. However, if you have the luxury of time, it’s worth evaluating whether purchasing something less expensive, but that may wear out and need replacing, truly saves more money in the long run.
When it comes to price, ready-made furniture will have more easily available replacement parts and typically cost less than having something made; although, not necessarily by as much as you might think. Built into the cost of ready-made furniture are the overheads of the cost of materials, running the factories, transportation, and profits made by the middlemen. Taking these things into account, you may find that having a custom-designed piece of furniture, of higher durability and quality, is not that much more expensive after all. Also, while ready-made furniture will only depreciate with time, a quality custom piece may turn out to be an investment that increases in value.
No matter your budget or furnishing needs, please contact us so that our team of experts can help you create the perfect balance between beauty and functionality.
Why does a good restaurant designer cost so much? Why should you have to pay an architect or interior designer just for a consultation? After all, isn’t interior design simply a matter of picking color palettes and furniture that you like, putting it all together in one place and calling it a day?
There’s a great deal more involved with interior design, and it can have far-reaching effects on your business. A study conducted in 2014 found that the interior design of a restaurant is one of the most important factors influencing customer satisfaction.
Your restaurant’s look and feel is a part of your brand, and you want to make sure that your restaurant’s atmosphere conveys exactly what you intend. You’ve probably noticed that different types of restaurants give you a different sort of feeling when you walk inside. Family establishments are typically large, open and noisy while more intimate establishments surround their patrons with softer, somber, quieter environs.
All of these factors, and more, are well within the realm of expertise for a good interior designer. It’s their job to listen to their clients’ wants and needs while providing them with the finest design that their space allows. They’ll consider the business’ theme, maximum occupancy, and ease of operation and put it all together to provide something both functionally effective and aesthetically pleasing to everyone involved. The benefit of a good designer is that your customers will not only be satisfied, but will keep coming back.
If you’d like additional information regarding designer cost or a consultation, please feel free to contact us any time!
While the titles Interior Decorator and Interior Designer are sometimes used interchangeably, they are distinctly different.
Interior Decorators use furniture, draperies, paint, and accessories to create an aesthetically pleasing space within an existing area. Interior Decorators do not structurally change the layout of a space, they embellish what is already there. They are often brought in after the Designer to finish the newly created space.
Interior Designers work with architects to solve structural layout difficulties to enhance the quality and functionality of a space. Oftentimes, this requires removing or adding walls, reconfiguring layouts, or completely restructuring a space.
Designers are skilled professionals who have completed many years and levels of schooling, training, internships, and testing. Most interior designers hold multiple degrees including interior design, business management, and construction management. They’ve completed courses in communications, architecture, building codes, construction, fabrics and textiles, and even advertising. They have passed countless exams and hold licenses and certifications.
While an Interior Decorator may choose to attend classes or obtain a certificate, they are not required to have formal training, licenses, or certifications.
In addition to being the creative vision behind the project, an interior designer must wear many other hats. Like the contractor on a building project, an interior designer is responsible for the planning, scheduling, execution, and progress of your project as well as ensuring that it stays within budget. Your designer must foresee and troubleshoot any problems that may arise. They must coordinate sub-tradesmen, ordering, deliveries, and inspections. They are responsible for obtaining permits, knowing building codes, and ensuring that all work is being done safely and legally.
Your interior designer is far more than a creative genius. Like any skilled professional, they have worked hard and long, sacrificing much, to become what they are. Like any skilled professional, doctor, lawyer, or executive, they are masters in every area of their field and deserving of the rates they charge.
If you are planning a renovation and are considering hiring an interior designer, contact us. Our highly skilled, professional interior designers will handle every aspect of your project, put your mind at ease, and make your dream a reality.
You’ve made the decision to renovate. You’ve decided to hire an interior designer. How should you prepare for the first consultation?
Determine the scope of your project
This is where you have an idea in mind of what the project will entail. What room or rooms? What stays, what goes? What you like about the space, what you most want to change. Color palettes, must haves, styles you like, etc. What is your vision? This will give your designer the ability to begin calculating ideas, costs, and timeline.
Determine your budget
Before even beginning, your designer has to know how much money you are willing to spend. Costs on a project vary greatly depending on the size, materials used, how elaborate the design, and how long it will take.
Be prepared to talk
Interior designers are ‘creative listeners’. They get many ideas by listening to you. Tell them of your dream space, favorite things, favorite places, etc. They learn much about you and your personal style and tastes just by listening.
Be prepared to listen
Don’t be too stuck on something specific. You hired a designer, let them do their job. If you know exactly what you want and how you want it, you don’t need a designer. Give them room to be creative. They may have ideas you never thought of. Remember, it’s their job to create a unique space just for you. Trust their knowledge, creativity, expertise, and experience.
Your interior designer is there to assist you in accomplishing the goals you’ve set for your space. Whether it’s making some simple changes, or creating an entirely different space, an interior designer has the vision to make it happen.
For information on how an interior designer can help you transform your space, contact us.
We have all slid our precious credit cards to pay doctors we trust to help keep our bodies healthy. Some of us have had to use the services of a lawyer. We have even seen commercials advertising free consult appointments. You get to talk with this professional, tell your story and maybe get some feedback for free. That sounds like a good deal. It is like going to a store to look without having to purchase. That is how we like to shop for things we need. So, why when shopping for an interior designer, do we have to pay a design fee?
The designer you hire is helping you achieve the look you present to your customers. Think of the design fee this way. A designer will meet with you, talk about your ideas and needs, much like a lawyer will meet with a potential client to hear their story. The lawyer may disclose some information regarding the situation as far as set-in-stone laws go. The lawyer will not offer advice and start working on your case though. You will have to sign agreements for payment and usually pay an amount to get that process started. A designer will meet with you, put all your ideas on paper, and come up with a design, which entails a substantial amount of work and time. Most designers will charge a fee which covers the first presentation of their work and your ideas mashed together to get the ambience and look you desire. So, in the long run, the designer is charging a fee based on the work that has been done already and will be done.
The budget is, a lot of times, the basis for the design fee, which can be upwards 25% of the total budget. The designer is charging for their time, expertise, experience and reputation. Much like a lawyer or doctor, a designer is a professional who is spending a lot of time and resources working to get you the best result. You can shop around for a designer who will go above and beyond your expectations. The design fee is a way to make sure the designer gets paid for their expertise and time because the total budget often gets solely spent on labor and materials.
Contact us to learn more.